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News - Reduce Stock Carry 2017

Most will already be aware that we have restructured our services over the course of the last 12 months and to hugely effective success we might add! Anyway, in case you missed the email this month - 


Email sent to all trade account holders -

The nature of me contacting you is simply to say that after a huge amount of thought, forecasting and financial planning, we are reducing the stock carry of our VERVE Martial Arts Equipment business with a view to discontinue distribution.

In short –
• Primary reason for our decision is inconsistency with international suppliers
• Proposed time scale of action – running down of stock from immediate effect with a view to end distribution December 2017

Truth be known the kit business is secondary to our hugely successful clubs and martial arts schools. We have been teaching for over 20yrs and the equipment business came about simply to supply our own clubs and students with decent products at an affordable price. It did of course work exceptionally well and as friends in our martial arts network began to show an interest in what we did we decided to carry more stock, extend the product range and sell outside of our groups

The kit business part of what we do has been fantastic seeing significant growth year on year for the last 6yrs and I am sure it would continue to grow with the investment of time and money. But over this period we have had to change our suppliers 5 times across Pakistan, China and Taiwan, all have served us well in our growth but our current suppliers are exceptional but for their ridiculously long productions times – in their defence they also make for USA based Century, arguably the biggest martial arts outlet in the world!!!

I have always been an advocate of the 80-20 rule, realising certain activities take 80% of your time and only create 20% results, well the kit business is taking more like 90% of our time creates 90% of our issues and only generates around 10% of our results! Hence the proposed change in our business model

Anyway, we will continue to trade but of course stock will reduce over time, I did place a large order back in September for gloves, boots, unbranded ITF style masters doboks and sniper uniforms but have been given June as an ETA. Its arrival will be announced on the website as well as Facebook pages. Incidentally for a better understanding of our current stock levels please place orders through the website, our 01527 558779 number will be disconnected later this year and my mobile number will be answered periodically due to daytime instructor training activities and 121 PT training sessions

If you are interested in bulk purchasing specific products for your gyms and classes let me know and I will of course do my upmost to satisfy your needs, this will be done on a first come first serve basis. By all means contact me directly on 07989 980155 and if I don't answer straight away I will endeavour to get back in touch as soon as possible.

I want to take this opportunity to thank you for your understanding as well as to thank you dearly for your loyalty, business and above all friendship over the years in what is a super competitive industry but an amazing time for us all

I whole heartedly look forward to crossing paths with you in the future whether it be on the mats, training, gradings, seminars, shows or events!

If you have any further questions don't hesitate to get in touch

Respect as always & yours in the martial arts

Master John Swift
Managing Director
T. 00 44 1527 558779
M. 00 44 7989 980155
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